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October 7, 2020

Bordeaux launches Make a Case for Christmas campaign

With Christmas plans looking decidedly shaky, help your customers choose a selection of great wines to enjoy and increase your sales of Bordeaux wines, by taking part in our new Christmas campaign.

Developed to help independent wine merchants boost their sales of Bordeaux wines in the run up to the festive season, The Bordeaux Make a Case for Christmas campaign provides a great opportunity for participants to encourage new and existing customers to discover and enjoy the diversity and quality of modern Bordeaux wines, without breaking the bank.

Getting involved couldn’t be easier: simply encourage your customers put together a case of six Bordeaux wines for their festive celebrations, in exchange for a payment of £200 and an attractive and comprehensive seasonal POS kit. Bordeaux Wines will be on hand to offer advice as required.

Dry whites, fruit-forward reds, crisp rosés, sumptuous sweets or sparkling crémants, the case should feature at least three different styles to show the diversity of wines that modern Bordeaux has to offer. In-store or online, the promotion should run for a minimum of two weeks between 16th November and 24th December.

The initiative follows hot on the heels of another successful Bordeaux Wine Month which saw the majority of the 100 participating retailers and restaurants sell on average more than 20 cases of Bordeaux than usual.

“Christmas is always a busy time of year in the wine trade and we want to make sure that this year isn’t any different, despite the looming restrictions,” says Fiona Juby, UK Market Representative for Bordeaux Wines. “Bordeaux is often thought as exclusive and sometimes expensive but today’s Bordeaux offers an exceptional range of styles, with something to suit every palate, budget and occasion, whether it’s something for Christmas Day or to enjoy with leftovers. Whatever winter looks like this year, Bordeaux will ensure that at least there will be great wine to enjoy!”

The Bordeaux Make a Case for Christmas campaign will be supported by immersive and unique food and wine virtual tasting experiences.

Register here.

This is a limited offer handled on a first-come first-served basis, and terms apply which are clearly stated on the registration page. T&Cs apply.

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