Bordeaux Wines on stage !

This summer, Bordeaux wines are taking the spotlight in the UK with an ambitious seasonal campaign that blends visibility, immersive experiences and a strong digital presence.  

From June 23rd to 29th Bordeaux Wines lit up the iconic screen at Piccadilly Circus in London, marking the official launch of the summer campaign. To amplify its reach, Bordeaux Wines are rolling out a robust digital strategy, including sponsored content on YouTube, Rakuten TV, and the Daily Mail, as well as social media activations led by lifestyle influencers. 

A nationwide giveaway offers participants the chance to win festival tickets, gift cards from partner brands and even free glasses of wine or meals at participating restaurants — extending the Bordeaux experience from screen to stage and from digital to real life. The goal: to bring Bordeaux closer to a new generation of wine lovers – young, curious and eager for immersive experience.

With a focus on music, discovery and conviviality, the summer festival season is the perfect playground for Bordeaux’s dynamic and diverse wines. 

First stop : Love Supreme Festival 

July 4-6, 2025 / Glynde Place, Sussex

For the first time, Bordeaux Wines made their debut at the Love Supreme Festival, one of Europe’s biggest open-air jazz festivals, held in the heart of Sussex. Over the weekend, more than 45 000 attendees gathered to enjoy a unique blend of music, sunshine and wine discovery.  

A dedicated wine bar was set up where visitors could enjoy a selection of fresh and expressive Bordeaux Wines. From crisp whites and vibrant crémants, to elegant clairets and generous reds – there was something for everyone. Festivalgoers also had the opportunity to take part in speed tasting sessions led by a tutor from the Bordeaux Wine School, offering a fun and interactive way to learn about the diversity of Bordeaux wine in a few minutes.

NEXT UP: BIG FEASTIVAL 

August 22-24, 2025 / Cotswolds 

Following the success of last summer, Bordeaux Wines are returning to the Big Feastival – the UK’s ultimate celebration of food, music and family fun. Attracting over 70 000 attendees, this festival is the perfect match for Bordeaux’s commitment to relaxed and festive wine moments. 

The Bordeaux Wine Bar will be set up right in front of the main stage, featuring a wine list showcasing a range of profiles. A wine tutor from the Bordeaux Wine School will lead fun, interactive workshops, while the entire space will come alive with branded experiences and surprises for wine lovers of all levels. 

2025 WINE SELECTION: A BORDEAUX WINE FOR EVERY VIBE 

Chill, refresh and enjoy the music with the Bordeaux wine line-up curated for your perfect festival moments. Whether you are dancing or relaxing between sets, there is a Bordeaux wine to match every vibe! 

White wines  

• ROUND & GENEROUS : La Peyriere 2023 / AOC Entre-Deux-Mers Discover La Peyrière 
• MELLOW & FRUITY : L’ilôt de Haut Bergeron 2022 / AOC Sauternes Discover L’Ilot de Haut Bergeron   
• CRISP & FRUITY : Château Haut Fontenelle 2024 / Bordeaux Blanc & CHÂTEAU CANTELAUDETTE – Cuvée Prestige / AOC Graves de Vayres
• BALANCED & SMOOTH : Château German Marbuzet 2020 / AOC Saint-Estèphe

Crémant wines 

• VIBRANT & DEDLICATE : Calvet Brut / AOC Crémant de Bordeaux blanc Discover Crémant Calvet Bordeaux Brut
• VIBRANT & FRESH : B de Bonhoste / AOC Crémant de Bordeaux rosé Discover Chateau de Bonhoste Crémant Rosé 

Rosé wines  

• FRESH & FRUITY : Mathilde, Mouton Cadet / AOC Bordeaux rosé Discover Mathilde by MOUTON CADET 
• ROUND & FRUITY : Le Clairet de Château Penin 2024 / AOC Bordeaux Clairet

Red wines  

• FRESH & GENEROUS Petite Lestrille / AOC Bordeaux Rouge Discover “La Petite Lestrille”
• BALANCED & SMOOTH : Château des Annereaux / AOC Lalande de Pomerol Discover Château des Annereaux & CHÂTEAU PEYREDOULLE / AOC Blaye Côtes de Bordeaux Discover Château Peyredoulle
• ROUND & GENEROUS : Château Haut Bertinerie / AOC Blaye Côtes de Bordeaux