Bordeaux launches Fall/Winter Media Campaign to increase brand awareness and engage wine drinkers

Having recently retained Path Interactive as its media buy/ad agency of choice for the US market, the Bordeaux Wine Council launched a fully digital advertising campaign in November, using video and display ads across selected channels (search, social, display and digital video) and platforms (Google, Bing, Google Display Network, Facebook, Instagram, YouTube) in an effort to drive traffic to the Bordeaux.com website, increase social media fans and followers, and build community around Bordeaux and its wines.