Promoting dialogue!

Cultivating dialogue!

We share our beliefs with all lovers of Bordeaux wines: the quality of this dialogue helps us to progress.

Moving forward with and for consumers

Today the wine industry is witnessing a rapid change in consumer tastes and consumption occasions. In this context, our winegrowers and negociants wish to remain close to consumers. This proximity is key to anticipating and satisfying consumer expectations, both in terms of the aromatic profile of their wines and their commitments.

That is why our industry is expanding its promotional efforts and its work on transparency, ethics and loyalty (both with regard to our consumers and key players in the Bordeaux wine industry, and their suppliers). Marketing channels are changing, and we are also looking to facilitate communication between key industry players in order to ensure the long-term performance of our production.

All this interaction nourishes the diversity of our wines!

Our main objectives

  • Improve product traceability and security;
  • Commit to long-term partnerships;
  • Listen to consumers and our clients;
  • Promote responsible drinking;

In the vineyard

  • 55% of sales in France and 45% abroad;
  • Bordeaux is the most well-known wine region after local wines;
  • 500 million bottles sold in 2023, representing 4 billion euros.

The Bordeaux Wine and Terroir Tour

Objective: winegrowers meet with consumers at wine stores, restaurants, wine bars and supermarkets to share our passion, expertise and values.

  • 3 days during March;
  • Over 250 of our winegrowers and negociants take part;
  • 1,700 events in over 800 points of sale across France.