Cultivating
dialogue
We share our convictions with everyone who loves Bordeaux wines — because it is through dialogue that we continue to move forward.
Moving forward with and for our consumers
Wine tastes, occasions and expectations are evolving faster than ever. In this changing landscape, Bordeaux winegrowers and merchants are committed to staying close to their consumers. This proximity is essential if we are to anticipate and meet expectations — whether in terms of flavour profiles or levels of commitment.
That is why our wine sector is stepping up its promotional efforts while strengthening transparency, ethics and fairness — both towards consumers and across the Bordeaux wine ecosystem, including partners and suppliers. As sales channels continue to evolve, we are also working to streamline relationships between all players in the industry, ensuring the long‑term performance and resilience of our production.
It is this constant exchange that fuels the diversity of Bordeaux wines.
Our key objectives:
- Strengthen product traceability and safety
- Commit to long‑term partnerships
- Listen closely to our consumers and customers
- Promote responsible wine consumption
On the
ground
- 55% of sales in France, 45% exported
- Bordeaux is the No. 1 recognised origin after local wines
- 500 million bottles sold in 2023, representing €4 billion in value
The Bordeaux Wines & Terroirs Tour
Objective: to meet consumers where they are — in independent wine shops, restaurants, wine bars and supermarkets — and to share our passion, expertise and values.
- 3 days each March
- More than 250 Bordeaux winegrowers and merchants involved
- 1,700 events across over 800 points of sale throughout France
