Contributing to an attractive wine sector
We work to protect the value of the Bordeaux name while also promoting a fair and balanced sharing of wealth among employees, winegrowers, merchants and suppliers.
Shaping the wines of tomorrow
In 2023, Bordeaux wine exports reached €2.23 billion, accounting for 31% of Gironde’s total export value. This places the wine sector as the leading exporter in the department, ahead of aeronautics. It is also Gironde’s largest employer, with 60,000 direct and indirect jobs, spanning a wide range of skills and professions — from vineyard and cellar work to administrative, commercial and logistics roles.
To ensure that Bordeaux remains a major player on the global wine stage, the region is constantly evolving. Our ambition is clear: to continue attracting talent, retaining employees, and protecting the Bordeaux brand from counterfeiting. The expertise and commitment of the women and men of Bordeaux are essential to striking the right balance between a centuries‑old heritage and the ability to reinvent ourselves.
The long‑term future of our businesses and our professions depends on it.
Our key objectives :
- Attract new talent
- Listen more closely to employees’ needs in order to retain them
- Ensure ongoing training for our workforce
- Closely monitor workplace accidents and implement preventive measures
- Welcome interns and apprentices
- Better address the physical demands of certain roles (such as repetitive vineyard tasks or heavy lifting)
- Diversify business activities (notably through wine tourism)
- Develop tools to detect counterfeiting and strengthen the attractiveness of the Bordeaux brand
On the
ground
- 60,000 direct and indirect jobs
- 5,000 winegrowers (AOP producers)
- 300 wine merchants and 29 cooperative wineries
- Over 500 students or apprentices trained each year for careers in winegrowing and winemaking
“Vignerons du Vivant” : an incubator for young talent
Objective: to train and support young people facing difficulties on their career paths, guiding them towards sustainable employment and helping their potential to emerge.
- An innovative partnership bringing together 25 Médoc châteaux, the Maison Familiale Rurale of Saint‑Yzans‑de‑Médoc, the Fondation des Apprentis d’Auteuil, and the training organisation AFEPT
- 85 young people, aged 17 to 30, supported after disrupted educational or professional journeys
- A one‑year training programme within wine estates, leading to qualification as versatile vineyard workers
- 5th season in the Médoc and 2nd season in Saint‑Émilion in 2023
